Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson.

By:

Resnick, Lynda

Contributor(s):

Wilkinson, Francis

Material type: Text

TextPublication details: New York : Doubleday, c2009.Edition: 1st edDescription: xx, 204 p., [8] p. of plates : ill. (chiefly col.) ; 22 cmISBN:

9780385525787 (hc : alk. paper)
0385525788 (hc : alk. paper)

Subject(s):

LOC classification:

HF5415 .R462 2009

Summary: Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Libro/Book	San Juan Del Sur -- Biblioteca English	F (Browse shelf(Opens below))	Available		30026919

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"The POM Queen's secrets to building brands and marketing just about anything."--Jacket.

Includes index.

Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

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