TY  - BOOK
AU  - Resnick,Lynda
AU  - Wilkinson,Francis
TI  - Rubies in the orchard: how to uncover the hidden gems in your business 
SN  - 9780385525787 (hc : alk. paper)
AV  - HF5415 .R462 2009
PY  - 2009///
CY  - New York
PB  - Doubleday
KW  - Marketing
KW  - Advertising
KW  - Value
KW  - Business
N1  - "The POM Queen's secrets to building brands and marketing just about anything."--Jacket; Includes index
N2  - Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them
ER  -